How a Sydney copywriter can help you through COVID-19

What a time to be alive, aye? Last month we waved goodbye to what has arguably been the most challenging fiscal year of the 21st century. At the end of last year, much of the east coast of Australia was ravaged by bushfires, taking with it the lives of 26 people and an estimated one … Continue reading How a Sydney copywriter can help you through COVID-19

Blogs in 2020: our predictions for the year ahead

Blogs have come a long way since the dawn of the 1990s internet phenomenon. It was only really when the first decade of the 2000s ticked over when blogs were thrown into the marketing mix and businesses saw them as an opportunity to make money. Before then, they tended to be dedicated to hobbies: weekend … Continue reading Blogs in 2020: our predictions for the year ahead

Metric anomalies: Why are my email open rates decreasing?

You can't work it out; you've been sending monthly newsletters for a year now, and while you started with a bang at a 60% open rate, you've seen your email open rates are slowly withering away as the months go by… and it’s frustrating. If you're a one-man-band or a small backyard business and you're … Continue reading Metric anomalies: Why are my email open rates decreasing?

How to improve website content for business pages

Content has always formed the foundations of marketing campaigns; this won't change any time soon. It's a powerful resource that can be blasted across social media platforms, on websites and through email marketing campaigns at the click of a mouse, yet many business owners are are often asking themselves how to improve website content for … Continue reading How to improve website content for business pages

3 reasons why your business website needs written content

You’ve heard it all before and, like many, you're frankly over hearing it, but I'm going to say it again; written content is more important for your business than ever before! I know, video content has dominated the content marketing landscape ever since YouTube founders cut the ribbon on their trail-blazing video platform in 2005. … Continue reading 3 reasons why your business website needs written content