What a time to be alive, aye? Last month we waved goodbye to what has arguably been the most challenging fiscal year of the 21st century. At the end of last year, much of the east coast of Australia was ravaged by bushfires, taking with it the lives of 26 people and an estimated one billion animals. Then what felt like immediately after, COVID-19 knocked on our doors and insisted it threw us Get Well

Blogs in 2020: our predictions for the year ahead

Posted by crmichael on  January 30, 2020
Category: Uncategorized
Blogs in 2020: our predictions for the year ahead Blogs have come a long way since the dawn of the 1990s internet phenomenon. It was only really when the first decade of the 2000s ticked over when blogs were thrown into the marketing mix and businesses saw them as an opportunity to make money. Before then, they tended to be dedicated to hobbies: weekend tasks to express oneself, their crafts and gardening talents between 9-5s
Why are my open rates declining?
Metric anomalies: Why are my email open rates decreasing? You can’t work it out; you’ve been sending monthly newsletters for a year now, and while you started with a bang at a 60% open rate, you’ve seen your email open rates are slowly withering away as the months go by… and it’s frustrating. If you’re a one-man-band or a small backyard business and you’re facilitating all your emails in-house, you can’t be blamed for pulling
Why is written content important

How to improve website content for business pages

Posted by crmichael on  October 18, 2019
Category: Uncategorized
How to improve website content for business pages Content has always formed the foundations of marketing campaigns; this won’t change any time soon. It’s a powerful resource that can be blasted across social media platforms, on websites and through email marketing campaigns at the click of a mouse, yet many business owners are are often asking themselves how to improve website content for their business page. One of the main forces of digital content is
Why blogs are important

3 reasons why your business website needs written content

Posted by crmichael on  October 17, 2019
Category: Blog
3 reasons why your business website needs written content   You’ve heard it all before and, like many, you’re frankly over hearing it, but I’m going to say it again; written content is more important for your business than ever before! I know, video content has dominated the content marketing landscape ever since YouTube founders cut the ribbon on their trail-blazing video platform in 2005. But evidence will tell you; written content is still just