Blogs in 2020: our predictions for the year ahead
Blogs have come a long way since the dawn of the 1990s internet phenomenon.
It was only really when the first decade of the 2000s ticked over when blogs were thrown into the marketing mix and businesses saw them as an opportunity to make money. Before then, they tended to be dedicated to hobbies: weekend tasks to express oneself, their crafts and gardening talents between 9-5s jobs and laundry.
But as the year 2020 opens, content creators – from filming to farming websites – know now more than ever, that blogging is still one of the most effective and efficient ways to keep customers engaged and influenced.
So, in light of a new decade, we’ve put together key stats about the importance of blogging for the year ahead, to give you the tools you need to hone your 2020 marketing strategy.
Key statistics for the future of blogs in 2020:
- Over 77% of internet users read blogs at least once a month.
- Tumblr has 400 million user-generated blogs on their site.
- WordPress accounts for over a third of the world’s websites and has published 60 million blogs.
- WordPress boasts some of the strongest engagement on their sites, with over 70 million posts and 50 million comments monthly.
So, what does this all mean?
Even if you’re a digital marketing specialist or small business owner who regularly updates their social pages and keeps customers engaged with email marketing campaigns, you simply can’t ignore the importance of blogs in 2020.
But blogs have never been – and will never be – a “set and forget” scenario. Rules change, trends evolve, and consumers become savvier each day. A blogs relevance to both B2B and B2C marketing fluctuates with the ebbs and flows of consumer behaviour.
We’ve put together some stats that made even our eyes the size of moons and divided these key figures into structured categories to make for easy reading.
Buckle up – here are the most fascinating predictions for blogs in 2020:
Blogs will remain a valued part of the marketing mix for 2020.
Studies conducted by renowned marketing consulted D. John Carlson suggests that 77% of internet users read blogs at least once a month.
Blog reading will remain one of the most engaging and favoured activities on the web. And, while fast-absorbing Twitter and Instagram posts might remain popular, long-form blog content still plays a massive role in how consumers prefer to absorb material.
Website’s with blogs will index around 500% more pages than those with no blog.
Recent studies conducted by TechClient have found that in order to achieve effective SEO ranking, website’s must house relevant, timely and consistent content that allows Google to see value in the site.
Blogs will continue to be a valuable tool in 2020 in making your website more accessible on browsers.
Tumblr will reign supreme for blog content in 2020.
According to Statista reports, Tumblr had 426 million blogs on the site in mid-2019, which was roughly a 19% increase from its previous year.
2020 will see rapid growth for blog content and subsequent user engagement on Tumblr, making the platform a very lucrative source of engagement for 2020.
WordPress will reign supreme for websites in 2020
According to Who Is Hosting This?, WordPress receives 409 million unique views on more than 21 billion pages each month. Though this figure slightly fell from the previous year, it’s still a giant spike from 2015.
With SEO plugins making optimising a breeze and usability improving with every update, WordPress will continue to be the site builder of choice for 2020.
Blogs with images will receive around double the amount views.
Jeff Bullas predicts blogs with images will not only look more appealing and easier to digest, but figures indicate they will also lead to views doubling compared with blogs that have no photos or infographics.
Almost 70% of media consumers say blogs add credibility to a website.
Compared with 58% from 2018, over two thirds of media consumers believe a regularly updated and consistent blog adds credibility to a website. These figures are set to climb well into 2020.
The same consumers believe a blog is a good sign that the website and the associated business cares about its customers.
Consumers will become increasingly impatient with long-form blogs with poor structure.
In 2019, 43% of online users said they skim blog content to search for the information they were looking for quickly, according to Hubspot. The same study suggests consumers are becoming less engaged with blogs with no structure, sub-headings, infographics, images and videos.
On top of this, the average time spent on reading blogs is 37 seconds!
Listicles will become even more popular.
According to Responsive Inbound Marketing studies in 2018, listicles (or bullet point posts) are the most favoured blog formats among online readers. Keeping each bullet point short and sweet means you’re also not forcing your readers to dart from one point to another in confusion.
Expect 2020 to be the year of listicles – avoid clickbait titles, keep all copy on a single page and don’t waffle on with useless information. The 2020 reader wants snappy content that’s super easy to digest and above all, relevant!